cheaper than takeaway
26 October 2021 0 comments
Russian business is actively preparing for a non-working week. Beauty salons will attract additional craftsmen in the days remaining until the weekend, hoping to receive 30% more revenue in the period before the restrictions. Fitness clubs are developing programs for online workouts at home, and also plan to introduce discounts for vaccinated after the end of non-working days. Retail will increase the staff to collect orders, and marketplaces will form sets of goods for home use.
The very first
Fitness clubs and beauty salons were the first among the companies to revise their work strategy during the period of restrictions. During the forced holidays, they will be closed, so in the last days before them, these companies began to offer customers additional entries for services and discounts. Representatives of beauty salons "Monet" and Chicago said that they increased the staff by attracting weekend masters. This measure made it possible to open additional records. According to Igor Stoyanov, the founder of the Persona network, there is already a tight record in the salons and there are few free seats, but these days will allow you to get 30% more revenue.
Anastasia Yusina, the founder of Orange Fitness and City Fitness clubs, said that the company is now considering an online course. They will be adapted for home workouts without equipment - yoga, stretching, Pilates. But there are no plans to reduce prices. For vaccinated customers using QR codes, after the opening of the chain's establishments, a 25% discount on the annual card and 10% on other types of cards will be offered, Anastasia Yusina said.
- We are introducing the scheme of the first lockdown: we are strengthening the online direction, we are betting on personal training — they have shown maximum effectiveness, — said Irina Troska, Director of Operations at X-Fit in Russia.
Clubs will suffer losses on non-working days, so the Association of Fitness Industry Operators has sent several appeals to the authorities of Moscow and the Moscow region with a request to support the industry. Among the proposed measures are the establishment of tax holidays, a one hundred percent discount on property tax, the introduction of grants and subsidies for repayment of loans, housing and communal services and personal protective equipment, and others.
Bid for delivery
A significant part of the restaurants will temporarily close — it's cheaper than working takeaway, says Sergey Mironov, Vice President of the Federation of Restaurateurs and Hoteliers of the Russian Federation. Restaurateur Arkady Novikov agrees with him. In an interview with Izvestia, he said that he would be forced to close the establishments because he saw no other way out.
But not all restaurants adhere to this position. According to Oleg Podgorny, General Director of Shokoladnitsa, all points of the network will continue to operate takeaway and delivery.
Yakitoria also has no plans to close restaurants. The chain will continue to operate takeaway and delivery with the involvement of some of the employees of the hall, said Alexander Muratov, Director of Development of the brand owner company. Yakitoria plans to introduce additional discounts for home orders and pickup during the non-working week, he said.
have a necklace with a fitting
Sokolov will strengthen online sales. Various promotions are planned to attract customers, said Artem Sokolov, managing partner of the jewelry company. 50% of the chain's stores are located in cities that have not been affected by restrictions, and they will operate as usual. Employees of closed outlets will be reoriented to other tasks — online training and alternate duty in stores to perform operational tasks. The company also prepares warehouses - purchases goods and increases the number of employees for this.
According to Olga Kalintseva, head of Marketing at Adamas, during the non-working week, customers will be able to arrange home delivery of jewelry with the possibility of fitting before buying.
servants — For this period we will strengthen courier services - both our internal reserves and partners. If necessary, we will increase the rates for couriers—" Olga Kalintseva said.
Time to stock up
Fix Price plans to focus on the pickup of online orders — this option is free and popular with buyers, they said. The company also introduces the operation of all cash registers in stores, its press service said.
Metro has made the necessary stocks of demanded goods in warehouses, a representative of the retailer said. If necessary, partners delivering products from retail outlets of the network are ready to increase the number of couriers, the company told Izvestia.
Lenta is also ready to withdraw additional personnel for the assembly and delivery of orders. According to the company's representative, the retailer expects an increase in demand for pickup, which reduces the time spent in the store. The necessary stock of products has been formed in the warehouses of Lenta, they noted there.
The Daughter-Son chain is introducing new promotions, for example, when buying two pairs of shoes, the third one will go as a gift, three books will be sold at the price of two, and there will be a 25 percent discount on a number of goods, said Vladislav Babenko, the retailer's director of marketing and advertising.
A significant part of the preparation for non-working days at Ozon concerns the logistics infrastructure, the company is expanding it, said the operating director of the online store Daniil Fedorov. The points of delivery of orders with free delivery will continue to work in lockdown, he said. From October 28, a special selection of "Sitting at Home" products will appear on Ozon, where the company will collect an assortment relevant for self-isolation: products, leisure goods, home workouts, self-care and household items.
According to Askar Rakhimberdiyev, CEO of MoiSklad, by September 2021, the retail business not only reached the pre-pandemic indicators, but also exceeded them by 24% in terms of revenue, excluding inflation, and taking into account - by 9.6%. In order to save the result, in the current situation, the way out is to go online, the expert added. The surge in the use of social networks, where consumer engagement rates increase by 150% on average during the pandemic, allows all entrepreneurs to find their niche there, he believes. After the lockdown, demand will grow with renewed vigor: people will miss restaurants, cafes, shops and other entertainment, Askar Rahimberdiev added.
The very first
Fitness clubs and beauty salons were the first among the companies to revise their work strategy during the period of restrictions. During the forced holidays, they will be closed, so in the last days before them, these companies began to offer customers additional entries for services and discounts. Representatives of beauty salons "Monet" and Chicago said that they increased the staff by attracting weekend masters. This measure made it possible to open additional records. According to Igor Stoyanov, the founder of the Persona network, there is already a tight record in the salons and there are few free seats, but these days will allow you to get 30% more revenue.
Anastasia Yusina, the founder of Orange Fitness and City Fitness clubs, said that the company is now considering an online course. They will be adapted for home workouts without equipment - yoga, stretching, Pilates. But there are no plans to reduce prices. For vaccinated customers using QR codes, after the opening of the chain's establishments, a 25% discount on the annual card and 10% on other types of cards will be offered, Anastasia Yusina said.
- We are introducing the scheme of the first lockdown: we are strengthening the online direction, we are betting on personal training — they have shown maximum effectiveness, — said Irina Troska, Director of Operations at X-Fit in Russia.
Clubs will suffer losses on non-working days, so the Association of Fitness Industry Operators has sent several appeals to the authorities of Moscow and the Moscow region with a request to support the industry. Among the proposed measures are the establishment of tax holidays, a one hundred percent discount on property tax, the introduction of grants and subsidies for repayment of loans, housing and communal services and personal protective equipment, and others.
Bid for delivery
A significant part of the restaurants will temporarily close — it's cheaper than working takeaway, says Sergey Mironov, Vice President of the Federation of Restaurateurs and Hoteliers of the Russian Federation. Restaurateur Arkady Novikov agrees with him. In an interview with Izvestia, he said that he would be forced to close the establishments because he saw no other way out.
But not all restaurants adhere to this position. According to Oleg Podgorny, General Director of Shokoladnitsa, all points of the network will continue to operate takeaway and delivery.
Yakitoria also has no plans to close restaurants. The chain will continue to operate takeaway and delivery with the involvement of some of the employees of the hall, said Alexander Muratov, Director of Development of the brand owner company. Yakitoria plans to introduce additional discounts for home orders and pickup during the non-working week, he said.
have a necklace with a fitting
Sokolov will strengthen online sales. Various promotions are planned to attract customers, said Artem Sokolov, managing partner of the jewelry company. 50% of the chain's stores are located in cities that have not been affected by restrictions, and they will operate as usual. Employees of closed outlets will be reoriented to other tasks — online training and alternate duty in stores to perform operational tasks. The company also prepares warehouses - purchases goods and increases the number of employees for this.
According to Olga Kalintseva, head of Marketing at Adamas, during the non-working week, customers will be able to arrange home delivery of jewelry with the possibility of fitting before buying.
servants — For this period we will strengthen courier services - both our internal reserves and partners. If necessary, we will increase the rates for couriers—" Olga Kalintseva said.
Time to stock up
Fix Price plans to focus on the pickup of online orders — this option is free and popular with buyers, they said. The company also introduces the operation of all cash registers in stores, its press service said.
Metro has made the necessary stocks of demanded goods in warehouses, a representative of the retailer said. If necessary, partners delivering products from retail outlets of the network are ready to increase the number of couriers, the company told Izvestia.
Lenta is also ready to withdraw additional personnel for the assembly and delivery of orders. According to the company's representative, the retailer expects an increase in demand for pickup, which reduces the time spent in the store. The necessary stock of products has been formed in the warehouses of Lenta, they noted there.
The Daughter-Son chain is introducing new promotions, for example, when buying two pairs of shoes, the third one will go as a gift, three books will be sold at the price of two, and there will be a 25 percent discount on a number of goods, said Vladislav Babenko, the retailer's director of marketing and advertising.
A significant part of the preparation for non-working days at Ozon concerns the logistics infrastructure, the company is expanding it, said the operating director of the online store Daniil Fedorov. The points of delivery of orders with free delivery will continue to work in lockdown, he said. From October 28, a special selection of "Sitting at Home" products will appear on Ozon, where the company will collect an assortment relevant for self-isolation: products, leisure goods, home workouts, self-care and household items.
According to Askar Rakhimberdiyev, CEO of MoiSklad, by September 2021, the retail business not only reached the pre-pandemic indicators, but also exceeded them by 24% in terms of revenue, excluding inflation, and taking into account - by 9.6%. In order to save the result, in the current situation, the way out is to go online, the expert added. The surge in the use of social networks, where consumer engagement rates increase by 150% on average during the pandemic, allows all entrepreneurs to find their niche there, he believes. After the lockdown, demand will grow with renewed vigor: people will miss restaurants, cafes, shops and other entertainment, Askar Rahimberdiev added.