The success of the restaurant chain of the Russian mixed style fighter Khabib Nurmagomedov largely depends on the efforts invested in this project, since “his name is not enough” in order to stir up the interest of the audience, explained Sergey Mironov. According to him, Nurmagomedov's fame will positively affect the popularity of the restaurant, but only in the short term, writes the Telegram channel Radiotochka NSN.

If Khabib Nurmagomedov opened martial arts centers, this is his profile and qualifications, so clients would purposefully go there. When Khabib opened restaurants, everyone understood that he was not about restaurants. His name is not enough to stir up interest in the fast food chain. Khabib's name alone does not equate to success for the network. This is a lot of hard work and serious work,” Mironov explained.

At the same time, he highlighted the advantages of Nurmagomedov's decision: according to Mironov, the opening of a restaurant for such a famous person is a good informational occasion. What's more, the fighter's popularity will bring in a good flow of initial customers. But then, the Ombudsman continued, everything depends on the work on the brand and the efforts invested in business development.

Earlier it became known about Nurmagomedov's intention to launch a chain of restaurants M-eat by Khabib. M-it group franchising, a company associated with Nurmagomedov, has already opened its first restaurant. The establishment operates in the City of Capitals tower, which is located in Moscow City.