Ready again
17 December 2021 0 comments
Sales of ready-made food for the year increased by an average of 50% in physical terms. This was reported to Izvestia by market participants. For example, at Vkusville, the sale of such products jumped by 102%, at Crossroads - by 48%, at Azbuka Vkusa - by 18.5%. Sales of ready meals online have not increased so significantly — according to CloudPayments, for 11 months of this year by 18%. Market participants and experts attribute this trend to the development of sales through micromarkets, relatively low prices and the refusal of Russians to visit restaurants during the pandemic. Next year it will continue, and the fear of public places and the increase in prices for food in public catering will become growth factors, experts say.
Ready for a snack
Retail recorded an increase in sales of ready meals. At Vkusville, their sales in November 2021 in kind increased by 102% compared to the same month of 2020, at Crossroads - by 48%, at Azbuka Vkusa — by 18.5%, representatives of the networks said.
Online growth is less dynamic. According to CloudPayments analysts, for 11 months of 2021, the turnover of online orders of ready-made food increased by 18% compared to the same period last year. At the same time, the average check increased by 14% to 1,288 rubles.
The change in sales volumes is also noted by manufacturers. According to Ivan Toreyev, Director of development of the "Kulinarium", this year the sale of the company's finished products has almost doubled — from 9 tons to 17 tons of ready meals daily. The representative of the service clarified that pies, second courses and soups are traditionally in high demand.
In the "Crossroads" they said that the sales of self—made beverages - freshly squeezed juices, smoothies - are increasing most dynamically in the network. In 2021, users ordered more than 8 thousand servings against 1.1 thousand in 2020. The demand for snack dishes has also increased significantly (from 4.6 thousand pieces to 10 thousand pieces) and finished breakfast products like pancakes, cheesecakes and porridges (from 10.2 thousand to 18.8 thousand). Take a
bite
The ready-to-eat market is "biting off" the share of the restaurant business, says Sergey Mironov, Vice president of the Federation of Restaurateurs and Hoteliers of Russia. Fear of public places and rising prices for food in public catering are pushing customers to buy dishes in stores, he explained. These factors can become drivers of the category's growth next year, the expert believes.
As Izvestia wrote, prices for dishes in restaurants have increased by an average of 15% this year, and next year, according to the forecast of companies, they may jump by another 5-15%. At the same time, traffic in public catering for 2021 fell by an average of 20%.
According to Sergey Mironov, a ready-made dish from the counter can cost twice as much as a restaurant one. At the same time, over 85% of the positions of this segment in stores have not changed in price, and only some positions have risen in price by less than 10%, Briskly recorded (produces micromarkets and analyzes their sales). This can be attributed to the economies of scale: manufacturers of store-bought ready meals buy ingredients in large batches, which reduces their cost and allows you not to raise the price.
The growth of demand for cooking can contribute to the development of micromarkets (vending with ready-made dishes), experts say. According to retail, in 2021, this sales channel showed a significant increase. According to the founder of Briskly Gleb Kharitonov, every month the turnover of micromarkets grows by an average of 16%. Since January 2021, the number of purchases has increased 5.1 times, and the turnover on the platform amounted to $2.7 million. Uvenco, the largest supplier of micromarkets, did not respond to Izvestia's request.
This year, the online hypermarket "Platypus" and the largest airport catering "Aeromar" began to sell products and ready-made food through micromarkets.
Vkusville also noted the demand for purchases in micromarkets, so they are expanding their own network. According to the company's representative, in 2021 the number of such equipment doubled to 340 points. At the same time, the range of ready-made food is also expanding: this year the retailer launched a diet and keto line.
The growth in demand for ready-made cooking in FMCG networks is due to both restrictions for catering establishments and changes in customer needs, says Mikhail Burmistrov, CEO of Infoline Analytics. The development of online sales, the expansion of the offer due to the development of kitchen factories and the centralization of production in hypermarkets also affected, he added. In addition, the driver of sales growth was the retail entry of a number of new suppliers, including catering establishments, manufacturers of ready-made rations, catering companies and manufacturers of on-board meals for aviation. According to Infoline-Analytics, over the past part of 2021, sales of ready-made culinary products in Russia increased by more than 25% and exceeded 500 billion rubles.
Ready for a snack
Retail recorded an increase in sales of ready meals. At Vkusville, their sales in November 2021 in kind increased by 102% compared to the same month of 2020, at Crossroads - by 48%, at Azbuka Vkusa — by 18.5%, representatives of the networks said.
Online growth is less dynamic. According to CloudPayments analysts, for 11 months of 2021, the turnover of online orders of ready-made food increased by 18% compared to the same period last year. At the same time, the average check increased by 14% to 1,288 rubles.
The change in sales volumes is also noted by manufacturers. According to Ivan Toreyev, Director of development of the "Kulinarium", this year the sale of the company's finished products has almost doubled — from 9 tons to 17 tons of ready meals daily. The representative of the service clarified that pies, second courses and soups are traditionally in high demand.
In the "Crossroads" they said that the sales of self—made beverages - freshly squeezed juices, smoothies - are increasing most dynamically in the network. In 2021, users ordered more than 8 thousand servings against 1.1 thousand in 2020. The demand for snack dishes has also increased significantly (from 4.6 thousand pieces to 10 thousand pieces) and finished breakfast products like pancakes, cheesecakes and porridges (from 10.2 thousand to 18.8 thousand). Take a
bite
The ready-to-eat market is "biting off" the share of the restaurant business, says Sergey Mironov, Vice president of the Federation of Restaurateurs and Hoteliers of Russia. Fear of public places and rising prices for food in public catering are pushing customers to buy dishes in stores, he explained. These factors can become drivers of the category's growth next year, the expert believes.
As Izvestia wrote, prices for dishes in restaurants have increased by an average of 15% this year, and next year, according to the forecast of companies, they may jump by another 5-15%. At the same time, traffic in public catering for 2021 fell by an average of 20%.
According to Sergey Mironov, a ready-made dish from the counter can cost twice as much as a restaurant one. At the same time, over 85% of the positions of this segment in stores have not changed in price, and only some positions have risen in price by less than 10%, Briskly recorded (produces micromarkets and analyzes their sales). This can be attributed to the economies of scale: manufacturers of store-bought ready meals buy ingredients in large batches, which reduces their cost and allows you not to raise the price.
The growth of demand for cooking can contribute to the development of micromarkets (vending with ready-made dishes), experts say. According to retail, in 2021, this sales channel showed a significant increase. According to the founder of Briskly Gleb Kharitonov, every month the turnover of micromarkets grows by an average of 16%. Since January 2021, the number of purchases has increased 5.1 times, and the turnover on the platform amounted to $2.7 million. Uvenco, the largest supplier of micromarkets, did not respond to Izvestia's request.
This year, the online hypermarket "Platypus" and the largest airport catering "Aeromar" began to sell products and ready-made food through micromarkets.
Vkusville also noted the demand for purchases in micromarkets, so they are expanding their own network. According to the company's representative, in 2021 the number of such equipment doubled to 340 points. At the same time, the range of ready-made food is also expanding: this year the retailer launched a diet and keto line.
The growth in demand for ready-made cooking in FMCG networks is due to both restrictions for catering establishments and changes in customer needs, says Mikhail Burmistrov, CEO of Infoline Analytics. The development of online sales, the expansion of the offer due to the development of kitchen factories and the centralization of production in hypermarkets also affected, he added. In addition, the driver of sales growth was the retail entry of a number of new suppliers, including catering establishments, manufacturers of ready-made rations, catering companies and manufacturers of on-board meals for aviation. According to Infoline-Analytics, over the past part of 2021, sales of ready-made culinary products in Russia increased by more than 25% and exceeded 500 billion rubles.